SEO + AI/AEO

Centar za sigurniji internet

Digitalni Most carried out SEO and AI/AEO optimisation of CSI’s existing website. The work covered technical foundations, content and visibility monitoring.

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Project scope

  • Technical SEO and indexing
  • Content and internal links
  • Schema and OpenGraph
  • GSC analysis
  • AI/AEO/GEO and benchmarking
csi.hr

Problem

Important content needs to be easier to find

The key Croatian query “zaštita djece na internetu” was approximately midway down Google’s second page. The technical foundations and discoverability of relevant content needed improvement.

Solution

Technical foundations and clearer content

Optimisation of the existing website combined technical SEO, content editing and internal links with checks of Google and AI visibility.

Manual checks after optimisation

≈ #10

“zaštita djece na internetu”

Protecting children online

≈ #5

“prijava sadržaja na internetu”

Reporting online content

≈ #2

“pomoć za djecu na internetu”

Online help for children

Approximate positions recorded in manual checks after optimisation; search result positions may change.

Work completed

Problem → work → result

Optimisation of the existing website, preserving its purpose and expert content.

Technical SEO

SEO analysis, Rank Math configuration, sitemap and indexing checks, Organization schema and OpenGraph.

Content and structure

Optimisation of existing content and key pages, internal links and a new evergreen guide.

Visibility analysis

Google Search Console analysis, an AI/AEO/GEO approach and a benchmark of presence in AI answers.

A key query reaches the end of page one

For “zaštita djece na internetu”, checks recorded a move from approximately halfway down Google’s second page to around #10 after optimisation. “Zlostavljanje djece na internetu” was recorded at approximately #7. These are post-optimisation observations, without a guarantee of future rankings.

A guide answering parents’ questions

The evergreen guide “Zaštita djece na internetu” connects clear answers with relevant CSI resources and available help.

csi.hr/zastita-djece-na-internetu/
Read the guide on csi.hr →

From a 404 to an accessible sitemap

The Rank Math sitemap started returning a 404. Refreshing the WordPress rewrite rules via Permalinks → Save Changes resolved the issue. GSC then successfully read the sitemap again.

551

pages discovered through the sitemap

GSC: discovered pages. This is a discovery count, not a confirmed indexed-page count.

SEO and AI/AEO: checking visibility

After optimisation, control tests recorded an increased presence of CSI in AI system answers across several relevant user queries.

Monitoring at 30 / 60 / 90 days

Next steps compare GSC data, relevant queries and repeated AI tests with the baseline. The focus remains on useful existing content and actual user needs.

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Next step

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